FCAAuthorised & Regulated · No. 943426 · Lending in the United Kingdom and internationally since 2016
Help

Tell us when we get something wrong.

We take complaints seriously — not as PR exposure, but as feedback that makes us better. This page explains how to raise a concern, what we'll do, and your right to escalate to the Financial Ombudsman.

The four-step process

How we handle your complaint.

1

Tell us — by any channel that works for you

Email, phone, post, or via your customer area. Provide as much detail as you can: dates, sums involved, names of any team members you've spoken with, and the outcome you'd like to see. There's no formal form to complete.

— Channels: complaints@asafl.co.uk · 0333 335 6733 · or post to our registered office —
2

We acknowledge your complaint within 3 working days

You will receive written acknowledgement, the name and contact details of the case handler assigned to your complaint, and an outline of next steps. The handler is independent of the original team you dealt with.

— A real person, named, in writing —
3

We investigate — fully — and respond in writing

Our case handler reviews the matter end-to-end: account records, call recordings, correspondence, and the relevant policy. We aim to provide a final written response within 4 weeks of acknowledgement, and always within the FCA's 8-week regulatory deadline.

— Target: 4 weeks · Maximum: 8 weeks (FCA-mandated) —
4

If we agree we got it wrong, we put it right

That can mean an apology, a correction to your account, financial redress, or a change to our internal processes — whichever is appropriate. We log every upheld complaint and report patterns to our board quarterly.

— Outcomes: apology · correction · redress · process change —
— Your right to escalate —

If you remain unsatisfied with our response.

If we are unable to resolve your complaint to your satisfaction — or if 8 weeks have passed without a final response — you have the right to refer it free of charge to the Financial Ombudsman Service (FOS), an independent body that resolves disputes between consumers and financial firms.

Financial Ombudsman Service
Website: www.financial-ombudsman.org.uk
Phone: 0800 023 4567 (UK) · +44 20 7964 0500 (international)
Email: complaint.info@financial-ombudsman.org.uk
Post: Exchange Tower, London E14 9SR

— Time limit: complaints to FOS must usually be raised within 6 months of our final response. —

Want to talk it through first?

If you'd rather discuss something informally before raising a formal complaint, our customer team is happy to help.

Contact us →